Always remember that there are two (or three) types of Social Media: The one that Connects and one that provides Content.
Connection social media is one that provides a venue for users and maintains a dynamic role between the host and its followers. Examples for such types of venue are:
Content social media is a place where the host can provide content that people can view what the host can share and such standard sites are:
Some would argue that there’s little difference between the two and you can actually use one over the other, however, not with the fundamental purpose they are made to begin with. For example: Blogger is built in such a way that it can be a repository of FAQs of your company’s business. Its different content can be indexed and each post its own URL for easy sharing. On the other hand, Facebook is works in a timeline and whatever content you put in it, it goes down deep into its recessed that whenever another customer asks the same question, you can’t pull up in your FB timeline what was posted days, weeks, or even months back.
Whenever you think of writing a content, always remember that you have the connection to help you spread the message you want to put out. Never make a mistake that it’s the other way around. This will eliminate the confusion and it will help you discern what to do with your messages when you want to get more leads, more customers, and more people interested with your product.